2025 Oregon Otter Beer Festival Logo
This is my second design for the Elakha Alliance, created for the 2025 Oregon Otter Beer Festival at OMSI in Portland, Oregon. (https://www.elakhaalliance.org/oregon-otter-beer-challenge)
The festival serves as a fundraiser to raise awareness about the need to reintroduce sea otters to Oregon's coastal ecosystem. Sea otters have been absent for over 100 years, allowing sea urchin populations to grow unchecked and deplete vital kelp forests. As the primary predator of sea urchins, sea otters play a crucial role in restoring balance, benefiting marine life, and preserving kelp forest habitats.
For this project, I presented four design concepts in both color and black and white. After three rounds of revisions, this final design was selected—my personal favorite from the options.
The logo features a sea otter in negative space, enjoying an urchin snack while sipping an urchin-inspired beer. The background, shaped like the state of Oregon, represents a thriving kelp forest. I also went with a condensed typeface to complement the slender body of the sea otter.
Enter your text I’ve always loved hiding Easter eggs in my work. For this design, I advised the client to use it against a light background—but if placed on a dark surface, a playful surprise is revealed. The otter’s personality shines through, giving the brand a fun, cartoon-like vibe. While slightly goofy, this color shift adds an interactive element and would look great animated.
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