Social Media Campaign for Intuit

The strategy was designed to address the challenges of standing out on platforms like Instagram, Twitter, Facebook, and LinkedIn, where content competes with both other brands and the platform’s ranking algorithms. The goal was to create a flexible framework that allowed marketers to quickly adapt and produce fresh, visually engaging content that resonates with the audience. This strategy empowers brands to stay relevant, connect with customers, and drive engagement in an ever-evolving digital landscape.

The design approach focused on building a personal connection with Intuit’s followers, moving beyond generic branding. We defined a vibrant color palette, a playful graphic style, and intuitive typography that spoke directly to our audience. This human-centric design aimed to create visual content that felt like a conversation, not just a brand message, ensuring content resonated and stood out amidst the endless social media noise.

I provided internal teams and external agencies with Figma templates, detailed design guidelines, and best practice documentation to ensure every piece of content aligned with the new strategy. The deliverables included color and logo placement rules, typography specifications, and social post templates optimized for each platform. The result? A scalable, visually unified social media presence that allowed for both creative freedom and consistency across all posts—reinforcing the Intuit brand while engaging followers with fresh, standout content.

Thank you!

Full case study you can find here: https://medium.com/@welldoneux/intuit-social-media-design-strategy-guideline-f968bec8b81c