Visual identity for Blue Echo💧
Creating a visual identity for Blue Echo
We developed a visual identity for the Blue Echo project, which helps environmental initiatives effectively communicate their goals and attract more support. Its mission is to promote the conservation, purification, and restoration of water resources by attracting support through marketing tools.
Blue Echo works in branding, content creation, communication campaigns, crowdfunding, PR, and partnerships. All of these areas help environmental initiatives communicate their ideas to a wider audience and attract resources to implement environmental change.
The project is aimed at non-profit organizations working in the field of ecology and water resources, local communities implementing water purification projects, as well as foundations and companies that support environmental initiatives.
The visual identity reflects Blue Echo's connection to nature. Deep shades of blue emphasize purity and reliability, while smooth organic shapes reflect the movement and cyclical nature.
