The logo is the keystone of a brand’s concept

Saying that encapsulating the aurora borealis in a logo is challenging would be an understatement, but our branding team insists on making us proud. For the symbol, we chose a clean, fluid linework with an overlapping effect that best captures the eye on a Midnight Purple background. And it doesn’t lose its edge on any of the interface’s dark shades—it remains ever-recognizable and crisp. The symbol’s serpentine perfectly plays along with the wordmark. With its simple shapes, even stroke widths, and rounded corners, the geometric clarity of the Plus Jakarta Sans typeface almost seems like an extension of the symbol’s smooth flow.

This synergy ensures that the wordmark not only complements the logo but also elevates the entire brand presentation, reinforcing a consistent, unified design language. Compact and with stark contrast, Meeting Assistant’s logo remains perfectly visible in any size and format. Its fluidity and adaptable nature retain its personality and presence, whether it's on the app icon, the desktop interface, or a full-scale presentation screen. With Meeting Assistant, meetings are not simply more productive, but also illuminated by the dawn of the north.

Stay tuned for upcoming progress.

In collaboration with Pedro Tribizon 🫶🏼