Logo tip 001. Symmetry and asymmetry

Kicking off a series on logo design techniques! 🚀

Symmetry makes logos feel balanced and harmonious—but it can also make them predictable.

Asymmetry, on the other hand, adds uniqueness and intrigue. The key? Combining both strategically.

✅ Symmetry = structure & stability

✅ Asymmetry = character & dynamism

The most common types:

🔹 Circular

🔹 2-sided

🔹 4-sided

A well-placed asymmetric detail can turn a solid logo into a memorable one. Use it wisely to reinforce meaning and impact!

Thoughts? Want more logo tips like this? 👀👇

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