Primavera - Logo, Branding, Product Label & Packaging Design
Primavera - Logo, Branding, Product Label & Packaging Design
Our objective for Primavera Sereno was to craft a brand identity that spoke to the power of natural sleep and tranquility. We wanted to capture the essence of a peaceful night's rest through a design that was both elegant and approachable.
Logo & Branding: The Primavera Sereno logo was designed to evoke a sense of calm and natural wellness. The flowing script of "Primavera" hints at the natural origins of the ingredients, while "Sereno" in a clean sans-serif font reinforces the feeling of serenity and peacefulness.
Color Palette: We chose a calming deep blue as the primary color, reminiscent of the night sky and promoting relaxation. The vibrant yellow acts as a contrasting accent, symbolizing the restorative energy gained from a good night's sleep.
Packaging Design: The packaging system was designed to be both beautiful and informative. The deep blue bottles, adorned with the elegant logo and key ingredient information, convey a sense of quality and trustworthiness. We also designed outer packaging and promotional materials to create a cohesive brand experience.
Design Elements:
Typography: The combination of a flowing script and clean sans-serif fonts creates a visually appealing and easy-to-read design.
Ingredient Focus: Highlighting key ingredients like Melatonin, 5-HTP, GABA, and L-Theanine reinforces the natural and effective formulation.
Lifestyle Integration: We incorporated subtle lifestyle imagery, like the suggestion of a journal or calming activities, to connect with the target audience and their desire for wellness.
