Peak Buzz - Logo, Branding, Label Packaging Design
Peak Buzz - Logo, Branding, Label Packaging Design
Our objective for Peak Buzz was to create a dynamic and eye-catching brand identity for a range of natural energy drinks. We aimed to capture the essence of natural energy and invigorating flavors through a vibrant color palette, bold typography, and a unique packaging format.
Logo & Branding: The logos for Peak Buzz were designed to be modern and memorable, reflecting the energy and focus that the drinks provide. The stylized typography and clean lines create a strong brand presence.
Color Palette Selection: We chose a bold and energetic color palette to reflect the natural flavors and invigorating qualities of the drinks. The vibrant hues of purple, yellow, green, and pink are used to differentiate the various flavors (Quad Berry, Citrus, Pome) while maintaining a cohesive brand identity.
Packaging Design: The unique pouch packaging was selected for its portability and distinctive shelf appeal. The stand-up pouches feature bold graphics, flavor indicators, and key product information, making them both attractive and informative.
Flavor Differentiation: Each flavor is clearly distinguished through color coding and descriptive names (Quad Berry, Citrus, Pome), allowing consumers to easily identify their preferred options.
Key Design Elements:
Typography: The bold and modern typography reinforces the energetic and contemporary feel of the brand.
Graphics: The dynamic splash and burst graphics convey the invigorating and refreshing nature of the drinks.
Informative Layout: The packaging clearly communicates key product information, including natural ingredients, energy boost benefits, and flavor profiles.
Variety of Formats: The collage also showcases different packaging formats, including multi-packs and individual pouches, demonstrating the flexibility of the design system.
