Nalo - Logo Design, Branding & Visual Identity

Nalo - Logo Design, Branding & Visual Identity

Our objective for Nalo was to craft a brand identity that resonated with modern pet owners, conveying quality, style, and a playful spirit. We aimed to achieve this through a clean, recognizable logo, a vibrant yet sophisticated color palette, and thoughtful application across various touchpoints.

Logo Development: The Nalo logo, a stylized "N" with an integrated swoosh, was designed to be memorable and versatile. We envisioned a mark that could seamlessly translate across diverse applications, from product packaging to digital platforms.

Color Palette Selection: The combination of a bright teal/light blue, black, and white was chosen to evoke feelings of freshness, trustworthiness, and a touch of playfulness. This palette is both modern and approachable, aligning with Nalo's target audience.

Product Design (Pet Bed): The Nalo pet bed, a key product showcasing the brand, was designed with both aesthetics and functionality in mind. The two-tone design and prominent logo placement reinforce brand recognition while providing a stylish and comfortable resting place for pets.

Packaging & Branding System: We developed a cohesive branding system that extends beyond the product itself. This includes patterned tape/packaging featuring a dog bone motif, fabric swatches showcasing material quality, and even business cards, all contributing to a unified brand experience. here...