Easter Store 2025 - Christianbook

It was a lot of fun to design this year's online Easter Store at Christianbook. I had the opportunity to create the creative direction for the store, pull props and direct photography. My goal was to design a store that captured the hope and beauty of the Resurrection. Flowers and natural materials seemed like the right choice to hone in on these themes. From the color palette, purple was specifically pulled out because of its connection to Lent in the Church.

I began the process by putting together a slide of inspiration pictures, a color palette, font pairing, and a short description of the creative direction for the store. Ultimately, per the request of the client, the fonts were switched to Times New Romans and Verdana.