ebankIT – Brand Book Redesign for a Human-Centered Fintech

ebankIT, a leading Portuguese fintech company, recently embarked on a rebranding journey to reflect their commitment to humanizing digital banking. This brand book redesign was crafted to help communicate their core values and principles, ensuring a consistent visual identity across all platforms.

The brand book highlights ebankIT's new tagline, "Digital Banking with a Human Touch," and emphasizes their values of innovation, trust, and customer-centered empathy. Through thoughtful typography, color palettes, photography guidelines, and custom illustrations, we created a cohesive guide that supports their ongoing mission to deliver personalized, user-friendly banking experiences.

The brand book has equipped the ebankIT team with clear guidelines, allowing them to maintain consistency across all communications.

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