Financial Branding
Visit Behance to see the full case study ➡️Cashless | Branding for Digital Bank
Customers use financial products from a brand they know.
They are about 80% males and 76% females!
So, if you want to build a loyal consumer base
you need to have a solid identity.
Inconsistent look and contrasting colors
can do nothing but destroy your reputation.
To get rid of this, we came up with a solution.
We designed Cashless, a branding concept for financial services.
Here’s why it’s able to convey a unique and consistent personality ↴
→ Consistent voice, color, and tone
→ Unique messaging
→ Comprehensive style guide
→ Homely brand experience
