Financial Branding

Customers use financial products from a brand they know.

They are about 80% males and 76% females!

So, if you want to build a loyal consumer base

you need to have a solid identity.

Inconsistent look and contrasting colors

can do nothing but destroy your reputation.

To get rid of this, we came up with a solution.

We designed Cashless, a branding concept for financial services.

Here’s why it’s able to convey a unique and consistent personality ↴

 Consistent voice, color, and tone

 Unique messaging

 Comprehensive style guide

 Homely brand experience

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Nasir Uddin
Co-Founder & CEO @Musemind, Product Design Consultant

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