Fairway Club Visual concept for a golf clothing brand

Fairway Club

Visual concept for a golf clothing brand

Art direction / Identity / UI design

Fairway Club isn't just a pop-up store, it's a truly immersive experience at the heart of the golf course. Aimed at a young, passionate and dynamic clientele, the concept offers an exclusive selection of high-end golf apparel and equipment. Every detail has been designed to create a contemporary and sophisticated atmosphere, reflecting the values of an active, relaxed and modern lifestyle.

Inspired by the world of old-school golf, Fairway Club's visual identity combines elegance and modernity, with a logo that combines minimalism and a handwritten touch to humanize the experience and recall the “club” aspect. Soft colors, notably a green reminiscent of the golf environment, and subtly nuanced white create a reassuring, refined atmosphere.

This project includes the complete creation of the visual identity, for both print and digital media, to offer a coherent and impactful communication.