The Power of Guidelines: A Scalable Brand for Little John

Hello Dribbblers! 💡

Little John, a fast-growing tech startup, partnered with us to design their website and define their visual identity. The challenge? They had a logo, initial colors, and typography, but lacked a cohesive brand identity that aligned with their ambitions. They wanted to move away from a “startup” look and adopt a more serious yet dynamic image.

Our design team tackled several key challenges:

• Building a strong visual identity: While they had some existing elements, their brand lacked consistency. We refined their design system and structured everything with a comprehensive brand guideline.

• Crafting a website under tight deadlines: Little John needed their site fast to launch and attract investors. The first version went live in record time, supporting their fundraising efforts.

• Expanding brand assets: In addition to the website, we designed social media banners, business cards, and custom visuals, ensuring a cohesive presence across platforms.

• Preparing for growth: With the V1 successfully launched, we’re already working on V2, which will introduce more pages and enhanced functionalities.

Results:

• A clear, structured brand identity aligned with their long-term vision.

• A fast and functional website that played a role in their successful fundraising.

• Scalable design assets to support their continued expansion.

We help tech and SaaS companies build strong digital identities and impactful web experiences.

🔗 Check out the website: https://little-john.io