IAB Now 2024

Who?

IAB NOW is a Digital Marketing-focused conference designed to explore emerging trends, disruptive technologies, and innovative strategies that are redefining the future of the industry.

What?

The objective was to articulate and establish a comprehensive brand identity, encompassing its core values, visual elements, tone of voice, and overall positioning in the market to ensure alignment with its strategic goals and audience expectations.

How?

The identity design for the IAB Now 2024 event serves as a bold, dynamic, and cohesive visual expression of the event's mission: to lead the conversation on the future of digital marketing while fostering innovation, education, and connectivity. In a world where digital marketing is constantly evolving, the visual language of the conference embraces this transformation by presenting a design system that feels modern, energetic, and inclusive.

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