[2025] 002: Auraspire: Refreshed

Some of you may remember a music community/collective I created in March 2024 called "Auraspire Audio."

Well, the community is thriving and a few months ago I decided to give the branding a refresh.

The logos and colors remained relatively the same (with a few adjustments to the wordmark), however I also introduced new colors and styles to the branding.

Check out the updated branding guide below.

As you've gathered, I've gone for a minimal and flat look.

I've also introduced three new color schemes:

  1. 1. IGNITE: The default indigo scheme to accompany melodic sounds

  2. 2. FLOW: Teal scheme to accompany deep and chill moods

  3. 3. BLAZE: Red scheme to accompany hard-hitting bangers

Auraspire's new tagline "Mainstream Is Dead" (used to be "Electrifying Electronic Music") is the community's straightforward way to let people that creativity will prevail in an EDM world flooded by mainstream dance (we're looking at you, David Guetta).

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If you want to check out Auraspire Audio for yourself, visit soundcloud.com/auraspire

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