Patient Campaign Refresh

In an effort to refresh some old marketing collateral, I designed these new visuals to breathe some new life into an existing campaign.

The goal of creating this new style was to be eye catching and attract new patients, but to also be mindful of the brand's authentic personable approach. I wanting to show that active, healthy people can be susceptible to inherited illnesses without knowing. To do this I selected imagery that felt less stock-photo-photo-shoot, and incorporated handmade elements used in the brand. To me the end result should feel clean but lively, and inviting but serious.