Pooch - Visual Identity
💩 Pooch, a brand producing 100% natural and sustainable poop bags, came to me looking for a fresh visual identity.
They wanted to break free from the mundane and basic designs often seen in the market.
The goal? To create a look that highlights cleanliness and sustainability while keeping things lighthearted and fun.
The challenges?
1 - Balancing the playful tone without going into anything gross or off-putting. After all, we’re talking about poop, but that doesn’t mean it can’t be handled with charm.
2 - Choosing the perfect slogans from hundreds of iterations. The goal was to stay simple while still delivering the brand’s core message: 100% natural poop bags.
The result? Strong and impactful slogans that showcase what Pooch is all about.
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