Afirmis Landing Page Design
Introduction
Afirmis is an app designed for small and medium-sized businesses, providing complete control over employees, tasks, projects, and all aspects of business management. It aims to serve as a unified platform, eliminating the need for multiple app integrations.
Design Challange
The biggest challenge in this web design project was establishing a clear visual identity to create a cohesive structure. I developed a simple color system consisting of Grayscale and Primary color sets, while other brand elements were defined in the branding phase of the project.
My role
Since the app was developed by a startup team, my role was broad, focusing on a general design refresh and structural improvements. Additionally, I worked on a pitch presentation and copywriting samples to effectively attract the target audience and present key information.