Kusog

Kusog is a Filipino Cebuano word that means strength. Dr. Jennifer Tang Cole, the founder of Kusog, created a health and wellness company to help clients find and build that kind of resilience.

We knew this sense of strength should be the foundation of her brand design, too!

So, her primary brand mark draws from the angles of the “K” in Kusog to create a mountain, representing strength, power, and balance. The simple style of this mountain also evokes the serenity of nature with a minimalist, geometric translation ⛰️

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