CHOCOWI

CHOCOWI large-scale e-commerce project that challenged and shaped me in countless ways. I was responsible for designing the user flows and interactions for three primary user groups:

👉 Buyers

👉 Sellers

👉 Admins

Along creating functional flows—it was about understanding the users deeply, crafting seamless experiences, and ensuring every interaction aligned with their goals. Along the way, I gained valuable experience in:

✅ User Research: Understanding pain points and needs.

✅ User Flows: Designing intuitive, goal-oriented pathways for diverse users.

✅ Design Systems: Building scalable, consistent, and accessible designs.

✅ User Interactions: Ensuring every click, swipe, and input felt natural and engaging.

This experience was a turning point in my journey as a UX designer, sharpening my skills and reinforcing the importance of putting users at the center of everything.