Elton John LA Takeover 2022

Working for Modern English Digital, in partnership with Google and Rocket Entertainment, I designed this custom Google Maps experience and associated campaign materials to celebrate Sir Elton John's return to Dodger Stadium and the finale of his Farewell Yellow Brick Road Tour.

The experience featured a custom Google Map pinpointing the various Elton themed activations taking place across the city of Los Angeles. The design aimed to capture the style of the LA Dodgers as well as the rich exuberant textures associated with Elton John, including custom map markers crafted to look like patches that could be stitched onto a baseball uniform.

The experience appeared prominently on billboard advertisements around LA. The app also utilised emerging Google technology, dynamically generated aerial 'flyover' videos containing custom map markers, which we dubbed Rocket View.