Marketing Manager for 3 Fashion Brands
Brands: MJGonzales, Lost Youth, 9N1M SENSE.
Overview: As a Marketing Manager for three fashion brands, I developed and executed strategies that boosted online sales by 20% and strengthened brand presence across digital platforms. Integration of innovative content creation, influencer collaborations, and performance marketing, elevated brand visibility and engagement.
Key Responsibilities & Results
1. Marketing Strategy
• Developed and implemented multi-brand marketing strategies, driving a 20% increase in online sales.
• Conducted market research, trend analysis, and competitor benchmarking to shape campaigns.
2. Social Media Management & Content Creation
• Managed Instagram, Facebook, and TikTok accounts with 1M+ monthly reach.
• Created AI-generated visuals and fashion content using Adobe Cloud and Canva.
• Led monthly photoshoot concepts: developed briefs, scouted locations, and supervised production.
Example: Fashion Content Creation with Adobe Photoshop and Canva.
Example: AI-Generated Content Creation
3. Influencer Marketing, PR & Event Support
• Built relationships with 200+ European fashion influencers, contributing to a 30% share of UGC in brand content.
• Prepared UGC guidelines to align influencer content with brand aesthetics.
• Supported the execution of 6 brand events (e.g., 9N1M SENSE. parties across Germany), managing PR seedings and collaborations, branding for event locations and social media announcements.
Example: an excerpt of the UGC guideline
Example: Public Figures Wearing 9N1M SENSE.
Example: UGC content
4. Performance Marketing
• Launched targeted Meta Ads campaigns (reach, awareness, retargeting) and Zalando advertising.
• Designed newsletters with a 25% open rate and 9% CTR to drive customer engagement.
5. Data Analysis & Reporting
• Monitored marketing campaign results and created data-driven reports.
6. E-commerce Management
• Managed content and operations on Shopify and Zalando platforms, contributing to a 15% increase in online traffic through coordinated marketing efforts.