Bluum Brand Identity Design

A visual identity designed for growth

In order to match a company that is constantly innovating in the field of education, we developed a versatile visual language that can seamlessly fit into any context. Our color scheme draws inspiration from the interplay between natural growth and modern technology. Additionally, we incorporated a dynamic pattern system that takes cues from the geometry of the brand logo, allowing for endless creative possibilities.

Icons for just about anything

What started as custom icons for the Bluum's core values resulted in the development of a complete toolkit of hundreds of custom icons. We created a detailed set for icons that would be used in larger cases followed by a smaller scaled versions that would work in UI and mobile applications.