Lexi Gross Counseling

Lexi Gross is an amazing somatic therapist specializing in therapy for chronic illness, burnout, and trauma. It was important to center this somatic connection between the mind and body – as well as the connection between our bodies and nature – in Lexi’s branding.

🌿 The central brand mark throughout her designs is a willow branch, which was a reference to her personal love of willow trees - and her dog named Willow! But it also highlighted her background in wilderness therapy and the holistic nature of her practice.

🌿 We incorporated repeating lines and gentle curves throughout her branding to create an overall sense of balance and flow.

🌿 I also loved being able to complement Lexi’s earthy, green color palette with pops of warmth!

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