The Chosen app - post-roll CTAs
Propel designed a variety of post-roll CTAs, including Pay it Forward, which prompted users to donate any amount to fund the production of the next season of The Chosen. We discovered that users were likelier to act on this at the end of episodes, where they were the most emotionally vested to keep the show going.
Propel partnered up with Angel Studios, the crowd-funded movie studio, to audit and redesign The Chosen native app to help increase the key business metrics, including in-app purchases and organic growth.
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