The Chosen app - home screen
One of the main goals for the app redesign was to get new users to start watching the first episode or continue watching where they left off. The redesigned home page featured a clip of the episode with the main CTA to watch or continue watching. This design has dramatically improved first-watch metrics.
Propel partnered up with Angel Studios, the crowd-funded movie studio, to audit and redesign The Chosen native app to help increase the key business metrics, including in-app purchases and organic growth.
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