"Hard & Fizzy Poison Water" for Horton

Furthering the fictitious brand for Cracked Media, this design was created in collaboration with their video on Hard Seltzer Drinks. I pulled the phrase "Hard & Fizzy Poison Water" from a rant in the video and made it the tagline for the design. Wrap it up with a skeleton cowboy and a tropical babe, both with dead eyes, and the design took on a delightfully hellish look.