Sonar's Rebrand: Detection Meets Design

Friendly, fluid, and fast. We chose an unlikely little character to be the standard bearer for the brand—one that shares Sonar’s talent for detection and protection.

Whales use sonar beams for targeting and navigation—protecting themselves and their families. Redstamp leaned into this natural phenomenon, using the waves of Sonar’s old logo to create the ventral pleats of this new, unforgettable mark.

The shape of the whale's fins and flukes are repeated within the curved areas of the word mark—resulting in a tech-savvy aesthetic that feels harmonious, orderly, and precise—speaking to the value Sonar provides to developers worldwide.

Read full case study: https://redstamp.com/case-study/sonar