Chumakov Bakery Brand Identity

When my friend K. met her future husband, they decided to open a bakery and asked me to design a logo.

I went with bold shapes and distressed look to create a feeling of a cozy, no frills place where everything is done by hand.

This is a muted version of the logo.

These stickers would be a fun way to let regular customers show their love for the bakery!

K. chose this color palette for the brand: Mango Yellow and Brick Red. For the brand name she decided to go with stenciled letters to emphasize the homemade feel of the brand.

And for the monochrome variant of the logo, I changed it slightly. The wings are now at 90 degrees as opposed to 45 degrees -- otherwise the design would be to bulky in monochrome. Such cute bucket hats could be worn by baristas/cashiers but also sold as merch!