VIEW CASE STUDY

OVERVIEW

Caleste Royale is a luxurious and sophisticated hotel that resonates with travelers and business people seeking an upscale and culturally immersive experience. The brand will blend elegance service for any visitor who cares about comfort and high level of service. The visual identity will incorporate luxurious typography, meaningful logos, and a rich, warm and serene color palette to convey exclusivity and a welcoming atmosphere and represent the brand's values.

PROBLEM

Today's hotel consumers prioritize complete facilities, quality services, and comfort rather than just low prices. The appeal of hotels no longer depends on price reduction, but on the excellence of the products offered. Budget hotels are now focusing on services that meet minimum standards such as cleanliness, comfort, and connectivity rather than just low prices.

SOLUTION

The goal of the Caleste Royale logo and branding project was to create a distinctive and memorable visual identity that embodies the essence of luxury, sophistication, and brings a sense of culture. Our goal was to develop a cohesive branding system that communicates Caleste Royale's commitment to exceptional service, elegance, and a unique guest experience.

©2025- Caleste Royale

©Hatypo Studio - ©Habito Studio. 

All rights reserved 2025

Creative Director : Faza Dzikrulloh

Art Director : Raull Khaq

Account Executive : Nola Sofyan

Branding Designer : Khoirur Rizky

Motion Designer : Hanif Atmaja

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