Avrax Branding
Avrax Branding
Enter your text here...Avrax, a small-scale gold exploration company, sought a unique visual identity that reflects their focus on alluvial mining and gold extraction. Our design concept centers around the letter "A," which not only symbolizes alluvial mining, the company's primary extraction method, but also echoes the chemical symbol for gold, AU.
To further reinforce the mining connection, we integrated a mining pick into the design, symbolizing the tools and dedication that go into the extraction process. This element gives the brand an authentic, industry-specific identity.
The use of a gold gradient on the brand icon adds depth and highlights the precious nature of the gold that Avrax mines. This gradient also provides a modern and dynamic visual interest, tying back to the core of Avrax's business — gold exploration.
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