KRUZE Wintersports Apparel Branding

I worked on this wintersport apparel brand during covid. To my understanding, it never launched, but I was just really proud of my work on this and wanted to give it a shot to exist on my portfolio!

My client, really inspired by Burton and other industry leaders, came to me looking for a mark that would follow suit. I created this mono-line script for them and paired it with an icon that visually combines those iconic colorado whitecaps with a long-sleeve t-shirt.

I created some mockups and a winter catalog idea to incorporate corduroy into a line of apparel for warmth, fashion, and also as a tie in to the corduroy left by the snowcats on the runs.