End Plastic landing page

This is a website of a company dedicated to eradicating plastic and all of its by-products.

By funding, incubating, and scaling start-ups focused on solving some of the biggest problems related to the eradication and replacement of plastic, they're able to tackle the problem from many directions and make a plastic-free future possible.

The logo is intentionally de-emphasized to showcase both symbolically and literally that the focus is on the mission and the ways they're working towards it rather than the brand.

Alternate Design

Alternatively, white chips. I initially wanted to avoid using white in this design because to me symbolically (especially with the context of the picture used as the background) blue evokes feelings of the natural world while white is giving plastic, but visually A/B testing was split so I wanted to give acknowledgment.