Herbius - Agriculture Brand Identity
Challenge
Herbius, a family-run agriculture business, needed a bold and modern brand identity to differentiate itself in the competitive agricultural market. The goal was to create a distinct and professional image that reflected their values of sustainability, family heritage, and growth, while appealing to both B2B and consumer audiences.
Approach
To address these needs, we developed a comprehensive brand design for Herbius. This included creating a unique and memorable logo that symbolizes growth and unity, selecting a bold and contrasting color palette to reflect agriculture and innovation, and crafting a custom pattern for use across print and digital materials. The design process also included refining typography to align with the brand’s modern yet approachable personality.
Results
The cohesive brand identity positioned Herbius as a modern and trustworthy agricultural business. The logo, pattern, and color palette have helped Herbius establish a professional presence across digital and print platforms, reinforcing their values of sustainability, growth, and heritage. This strong foundation sets them apart in the market, supporting future growth and audience trust.
