HotPosh Fitness Branding
HotPosh Fitness Branding
Fitness and health brand that specialises in personal trainers services, fitness gear and gym equipment, gym ownership, and online fitness videos. Our task was to create a brand identity and develop a creative marketing strategy
The HotPosh Fitness logo consists of two main elements. Firstly, there is a fit male and female figure, representing the importance of our bodies in staying fit even without equipment.
Secondly, a circle symbolises people coming together with a shared interest, which in this case is fitness. The use of a red circle represents a hot spot, emphasising the brand’s energy and passion. By combining these elements, we created a fitness hotspot identifier that represents the HotPosh Fitness brand. Additionally, we used a bold and confident font to express the core fundamentals of the brand.
More information on branding process and results: Behance
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