Phil Long Rebrand

Last year, I had the honor of rebranding a nearly 80-year legacy. The Phil Long family of dealerships, service centers, and associated brands consisting of over 30 entities, got a long-awaited, unified refresh. The following is an in-progress presentation of some of those brands.

The Phil Long family of brands has evolved over almost eight decades, and it was time for something streamlined while staying true to it's DNA. Not an easy task because the new dealership brands also had to comply with individual manufacturer guidelines. A sampling of logos, as well as an example of a new and concise brand guide for Phil Long Hyundai are shown below.