Contextual logo for jewelry brand

We started our design journey with collaborating with a jewelry brand in norway. In Norwegian it's called Smykker (Jewelry) a nice work but it can't be incorporated into the logo just the dynamics of brand identity needs to be incorporated. The task at hand is that they deal in Diamond jewelry (Diamant ring as they say in norwegian) and Silver jewelry. How do we get this brand an identity from a logo? It's not easy when you work with not english!

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