Branding Cran'ch

Cran'ch is a vibrant brand crafted for a pastry chef specializing in New York-style cookies. I developed the entire brand, starting with a unique and catchy name that embodies joy, energy, and freshness. The visual identity reflects the brand's dynamic personality, combining bold colors and playful designs to resonate with its target audience. This project brought to life a concept that not only stands out but also captures the essence of indulgence and creativity.