Branding Wumma

For WUMMA, a nutritional gummy brand, I developed the complete business idea, branding, and packaging design. The project included creating the brand DNA, with the value proposition "You’ll crave being well" to resonate with health-conscious consumers. I designed the packaging to be visually appealing while clearly communicating the product's benefits. Additionally, I crafted all necessary communication materials, ensuring a cohesive brand identity across all touchpoints. The result is a unique brand that stands out in the wellness market.