Juno Deserves the best dog food

Juno Deserves the Best was born out of playing with the Figma pen tool, rotating the shape I had created and realizing it looked kind of like a dog and coincidentally having just found new font (Averia Serif Libre) that I had used Juno as a test word for and loved how it looked. I put two and two together and bam-- a dog food concept was born!

I'm imagining an over 65 retired New England man realizing all of the ridiculous ingredients in dog food but not wanting to spend $500+ a month on certain brands, so he decides to spend every Sunday whipping up batches for his dog, Juno. His daughter, his neighbor, and soon the whole neighborhood catches wind and starts asking for batches and it snowballs from a chore to a passion project and he finds himself making enough for his friends, family, and community. Finding joy, love, and purpose and making for healthier, happier dogs!

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I had a surprisingly hard time with the sub font (karla) and I still don't think this is the "right" one, I think it needs something shorter. Maybe I'll revisit it and continue to develop the concept, but for a 30 minute creative warm up it was so fun and I love it!

I took a class called "curiousness" in college that explored creativity & curiosity (coolest class ever) and I learned that there's power in stopping the clock when you say you're going to. I have started a lottttt of "30 minute creative warm ups" that have easily turned into 3 hour projects and while that's fun, there's a time and a place. Forcing a strict timeline for brainstorming, conceptualization, and these little warm ups has surprisingly led to much more creativity compared to letting the time slip adjusting spacing to be pixel perfect (obv client work is a different story and I absolutely do strive for pixel perfect there, again there's a time and a place for everything). So I could have spent hours finding a better font pairing and refining but then I would have put the actual design work I'm warming up for on the back burner, or I could have not posted this until I had time to do that but in reality who knows when that will be! All this to say, I'm here to document my journey of learning new skills, developing my style, and trying things. So I'm learning to accept the small stuff (a warm up concept mock up with slightly imperfect font pairings and the fact that now that I'm seeing it on the dribble draft screen, the "small batch dog food" should be like 4 px higher) for the sake of progress when it comes to the big stuff.