H&T

As a Health&Tech designer, my goal was to capture the disruptive, technological, and futuristic essence that defines the brand. H&T is dedicated to developing innovative health technologies to improve people's quality of life, and I wanted to reflect that mission in every aspect of the visual identity and UX/UI design.

Brand Essence

The brand exudes modernity and cutting-edge innovation, combining a solid corporate approach with dynamic design that projects forward-thinking. I opted for a professional, high-quality aesthetic that also feels accessible, reflecting H&T's ability to transform and enhance everyday life through advanced technologies.

Color Palette

I chose vibrant, tech-inspired colors, such as deep blues and intense purples, to convey trust, professionalism, and futurism. Subtle gradients add fluidity and dynamism, creating a modern visual effect that connects with the concept of transformation and constant progress.

UX/UI Design

The interface design is intended to be clean, intuitive, and engaging, with user experience as a priority. I incorporated visual elements that integrate smooth lines, minimalist icons, and fluid transitions, reinforcing the sense of innovation and cutting-edge technology. At the same time, I maintained a corporate approach to ensure the experience communicates credibility and professionalism.

Key Concepts

From visual identity to functional design, every detail was carefully considered to convey that Health&Tech is a disruptive and visionary brand, bringing the future of healthcare to today’s people. Through colors, shapes, and a seamless user experience, I aimed to reflect the company’s mission: integrating state-of-the-art technology with a real impact on people's well-being.