Logofolio 2024 - Ulysses Design Co

2024, a year in a review. Here is what we learned.

Before 2024, we were jack of all trades, master of? To be honest, we weren’t sure. With clients flowing in from all different spaces and places, different industries and audiences, all with unique needs and desires. We were so busy, but with each new client we felt like we were learning the ropes again. Truth be told, we felt overloaded and burnt out. We were putting the needs of our clients before our own but it wasn’t serving anybody. We knew we could do better, we knew we needed change. So we worked out how best we could serve our clients with the best possible solutions for their brands.

So what did we do? We took a long hard look in the mirror, found our niche, our passion, our talent. And that’s where ‘Foodies with an appetite for design’ comes in. We married our passions for food and design and got cookin’. By leaning into our passions and key skill sets, we became the master of our niche, rather than the jack of all trades.

And because we positioned ourselves as hand drawn food and drink branding experts, 2024 was the biggest year for our studio so far.