Colorado State Fair Marketing Campaign

Award-winning campaign for the 2024 Colorado State Fair. Each year, the fair board provides the theme and a visual campaign is created to represent that year's theme. This past year, however, the client loved the retro characters we created so much, they opted to keep them as mascots for subsequent fairs. Some characters shown below.

Full page magazine ad

Spreads from the printed Daily Guide given to all fair-goers (above and below)