923 WTTS - "A to Z" Concept
This came about from listening to a local radio station in Indiana, 92.3 WTTS. Every year, at the beginning of the year, they play an "A to Z" playlist where every song starts with a letter. The radio station will go through all the letters until their curated alphabet, or playlist, has been completed. It's the most wonderful time of the year! Inspired, I made a concept logo incorporating their main logo, branding, to produce this concept as a mockup. I wasn't reinventing something completely new, but from tinkering around with ideas, I came up with this minimalist version. A record player.
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