NHK 'Geino Kiwamido' - TV Show Brand Identity & Visual Direction

My role. Art Director & Creative Concept Lead

Project description. Directed brand identity and visual concept for 'Geino Kiwamido', a groundbreaking entertainment show on NHK (Japan's national public broadcaster, equivalent to BBC). Led full creative execution featuring prominent celebrities, combining traditional arts with modern entertainment. Managed end-to-end production including 3D CG, logo design, and photoshoot direction. Created visuals that reimagined traditional Japanese performing arts for contemporary audiences, targeting new demographics during prime-time slots.

Logo design for special New Year's program