Hiramatsu Luxury Hotels - Recruitment Brand Campaign Direction

My role. Art Director & Recruitment Brand Strategist

Project description. Led the recruitment branding campaign for Hiramatsu, an elite Japanese hospitality group known for luxury hotels and Michelin-starred restaurants. Directed end-to-end creative development, from concept to execution, including web design and recruitment materials. Orchestrated photoshoots with creative team to capture cinematic moments of hospitality excellence, portraying staff as protagonists in compelling career narratives. Created aspirational visuals that elevated the perception of hospitality careers at Japan's premier luxury establishments.