Etusais Limited Edition Cosmetics -Full Brand Campaign Direction

My role. Art Director & Brand Visual Lead

Project description. Directed comprehensive branding for Etusais (a leading Japanese cosmetics brand) limited-edition lip collection. Led end-to-end visual development, from concept ideation to final execution. Orchestrated a creative team including photographers, stylists, and retouchers while integrating AI technology for innovative visuals. Designed complete retail experience spanning product packaging to in-store fixtures, aligned with current beauty trends. The campaign enhanced brand presence across Japan's $38 billion cosmetics market.