Art Direction for TV Asahi's AFC Asian Cup Key Visual

My role. Art Director: Conceptualization, Design, and Retouch Direction

Project description. Led the creative direction for TV Asahi's nationwide AFC Asian Cup broadcast, one of Asia's most prestigious football tournaments. Spearheaded the entire visual campaign from concept to execution, directing a specialized retouching team to create dramatic key visuals. The campaign targeted new audience demographics across Japan's 125.7M population through fresh, cinematic visuals. Successfully fused multiple visual elements to create compelling artwork that aligned with the network's premium standards, helping TV Asahi achieve significant viewer engagement.