Arthur M. Blank U.S. Soccer National Training Center

Enter your text here...Unlike traditional football powerhouses, U.S. Soccer lacked a dedicated national training center, relying on varied facilities over the years. In 2023, the announcement of its Chicago-to-Atlanta headquarters move and plans for a state-of-the-art training center marked a turning point. U.S. Soccer partnered with AKQA to craft a brand embodying its relentless pursuit of excellence and inspiring future generations. Together, we developed a comprehensive brand identity and strategy, positioning U.S. Soccer for a bold future.

Team:

Manuel Ortiz / Design Direction

Thad Goad / Creative Direction

Martin Pohlmann / Lead Designer

Alyson Gaiser / Strategy

Tom Mullen / Strategy & Copy

Tara Bates / PM