White Rabbit Visual Identity

We developed a sophisticated brand identity for White Rabbit LA, an immersive, magical entertainment for events. Starting with a strategic brand workshop, we delved into their unique offerings and audience expectations to craft a cohesive direction. The result? A visual identity that effortlessly balances luxury with a touch of mystery, ensuring seamless consistency across event invitations, marketing materials, and client touchpoints.

At the heart of the brand is a versatile logo suite. The primary logo offers maximum visibility, while secondary marks adapt flawlessly for specialized applications. The centerpiece is a minimalist rabbit symbol, captured in a sleek side profile with clever negative space. It encapsulates sophistication, intrigue, and the immersive nature of White Rabbit LA's experiences—perfectly aligning with the high-end clientele they serve.

This design was guided by a meticulously crafted brand book, ensuring every element of the visual and verbal identity remains consistent across all platforms. A celebration of luxury, creativity, and storytelling, the White Rabbit LA logo is more than just a mark—it's an invitation to a world of wonder.